I'm glad to see that this topic is still fairly prominent here and that there are many spankees who recognize and appreciate the emotion driven arousal surrounding their spankings. Some would probably say I'm too serious, but I prefer the more meaningful and deeply emotional aspects more than the "funishment". This deeply emotional experience could be rooted in the childhood of the spankee or perhaps other life experiences, but at some point those emotions like fear, dread, nervousness, guilt, shame, embarrassment became a source of endless arousal and fantasies. When I think about spanking someone, I think about spanking that person who is having those fantasies and helping them to experience those emotions in the most intense way possible. I probably think about this happening with a male spankee mostly, because at some point his pants will likely be lowered and I would be able to witness the storm of emotions he's experiencing, simply by looking at his penis. I'm intrigued by the way his brain can connect these feelings directly to his private parts and how much more vulnerable and exposed he would feel as I was seeing it. Now, not only am I fully aware that he's nervous and afraid of what's happening, I know that his fears and emotions are making his penis stand straight up, which only intensifies his embarrassment.
What makes it even more embarrassing for him is the fact that I am not forcing this punishment upon him. On the contrary, he fully confessed to me that his most fervent masturbation is centered around the thought of being spanked like this. We planned and orchestrated his spanking together, to ensure that it would be the most emotion filled experience possible for him. So he only has himself to blame for the fact that he is nervously standing in front of me with his erect penis giving him away. I'm sure that his obvious arousal would subside as he was being spanked, but the anticipation before it happened and the comfort he received afterwards would bring it back in full force. I could envision him crying and expressing how grateful he is to have this punishment administered upon him, and inevitably he would be brought to a very emotion filled ejaculation.
I also take it very seriously when I know that his thoughts of being spanked and taught such a painful, embarrassing lesson have taken over his sexuality. To know that these thoughts are much more powerful for him than the thought of sex or anything normal sexually and he will need to experience this punishment and embarrassment for the rest of his life.